Team: ____________________ Date: ______________ Period: ______
CEO: ____________________ CFO: ____________________ CMO: ____________________
Unit 7, Lesson 7.10, both days. Page 1 is the planner. Nothing goes on the poster until the teacher signs the planner. Page 2 is the peer review sheet (another team scores your pitch), one per student.
Page 1: The panel planner
Plan in pencil. Then build. The poster is the last step, not the first.
The layout, from ten feet away
The deck is your poster. It has five panels (sections), left to right. A judge reads them in this order without being told to.
| PANEL 1 | PANEL 2 | PANEL 3 | PANEL 4 | PANEL 5 |
|---|---|---|---|---|
| THE PROBLEM | THE SOLUTION | THE CUSTOMER | THE NUMBERS | THE ASK |
| One sentence + one image | What you make, + one thing that makes it different | Five specifics + one real quote | Five numbers, big | What you want, with a number |
| CMO | CMO | CMO | CFO | CEO |
The one hard rule: panel 4 has to be readable from ten feet away. Have somebody stand at the back of the room and read it out loud. If they cannot, the numbers are too small.
Panel 1: The problem
| The one sentence | |
| The image (describe it; who is drawing it) |
Panel 2: The solution
| What we make or do | |
| The one thing that makes ours different | |
| The image |
Panel 3: The customer
| Who (your five specifics, squeezed into one sentence) | |
| The real quote from an interview, in quotation marks | |
| The image |
Panel 4: The numbers
These five numbers, nothing else, in big print.
| Number | Value |
|---|---|
| Unit cost (what ONE costs us) | $ |
| Price (what we charge) | $ |
| Margin (profit on one) | $ |
| Break-even | ______ units |
| One month's profit | $ |
Check: Do these five numbers match the signed numbers page exactly? Circle: Yes / No. If no, fix the poster, not the page.
Panel 5: The ask
| What we are asking for (specific, with a number) | |
| What we will do with it |
The prototype
A prototype is a first rough version of your thing, something a judge can hold, read, or look at. A drawing counts.
Circle the route you are taking. It has to use a skill from this year.
| Route | Unit | What you are handing a judge |
|---|---|---|
| A sewn sample or a mended item | Unit 5 | |
| A dish, plated, or a printed costed menu | Units 1 and 6 | |
| A scale floor plan or room layout on graph paper | Unit 4 | |
| A price sheet or budget, built like the investor reports | Unit 2 | |
| An activity kit card for a child | Unit 3 | |
| A two-screen sketch of an app or web page, every button labeled | Unit 7 | |
| A labeled drawing, paper mock-up, or written service card | any |
Our one sentence: "We used a skill from Unit ______: we ______________________."
Line 1: ____________________________________________________________________
Sentence starters, English and Spanish
| English | Spanish |
|---|---|
| We used a skill from Unit ___: we ___. | Usamos una habilidad de la Unidad ___: nosotros ___. |
| This is what a judge can hold: ___. | Esto es lo que un juez puede tener en la mano: ___. |
Materials we need from the trays
- [ ] Poster board or trifold
- [ ] Markers
- [ ] Ruler
- [ ] Scissors
- [ ] Glue or tape
- [ ] Graph paper
- [ ] Index cards
- [ ] Scrap fabric, thread, needle
- [ ] Other: ______________________
Who does what, and by when
| Job | Who | Done by (minute) |
|---|---|---|
| Panel 1 | ||
| Panel 2 | ||
| Panel 3 | ||
| Panel 4 | ||
| Panel 5 | ||
| Prototype |
TEACHER SIGNATURE (the gate: nothing goes on the poster until this is signed): ______
Day 1 status report, end of period
Done: _____________________________________________________________
Left: ______________________________________________________________
Day 2: rehearsal log
Practice the whole pitch three times, standing, with the poster up, all three speaking. Nobody rehearses sitting down.
| Rehearsal | Time | The part that ran long |
|---|---|---|
| 1 | ______ sec | |
| 2 | ______ sec | |
| 3 | ______ sec |
The part that ran long all three times is the part to cut: ____________________
Day 2: the question we are not ready for
The question: ____________________________________________________
Our answer, one sentence (write it on an index card and put it behind panel 5):
Line 1: ____________________________________________________________________
Line 2: ____________________________________________________________________
Page 2: Peer review sheet
Your team listens to another team's whole pitch once, with their poster up. Score them while they are talking, not after.
Reviewer's name: ____________________ Team you reviewed: ____________________
The pitch, against the class Lands and Kills list
Copy the top three from each column of your class list. Then mark whether you saw or heard each one.
| LANDS (from our class list) | Saw or heard it? |
|---|---|
| 1. | Yes / No |
| 2. | Yes / No |
| 3. | Yes / No |
| KILLS (from our class list) | Happened? |
|---|---|
| 1. | Yes / No |
| 2. | Yes / No |
| 3. | Yes / No |
The six parts
| # | Part | Present? | Was it clear? |
|---|---|---|---|
| 1 | Hook (a question or a number, not a greeting) | Yes / No | Yes / Partly / No |
| 2 | Problem, and who has it | Yes / No | Yes / Partly / No |
| 3 | Solution, with one thing that makes it different | Yes / No | Yes / Partly / No |
| 4 | Who it is for, with a real quote | Yes / No | Yes / Partly / No |
| 5 | The money, said out loud with a real number | Yes / No | Yes / Partly / No |
| 6 | The ask, specific, with a number | Yes / No | Yes / Partly / No |
Time: ______ seconds. Did all three speak? Yes / No
The panels (this is Rubric 07 criteria 5 and 6 in your words)
| Check | Yes | Partly | No |
|---|---|---|---|
| I could read panel 4's numbers from where I was sitting | |||
| The five numbers on panel 4 make sense together (margin = price minus cost) | |||
| Panel 3 has a real quote from a real person | |||
| There is a prototype and I can tell what it is | |||
| The prototype uses a skill from a unit and they said which one | |||
| The poster reads in order, left to right, without them telling me |
Two written pieces of feedback
Both have to name something you actually saw or heard.
One thing to KEEP:
Line 1: ____________________________________________________________________
because __________________________________________________________
One thing to CHANGE:
Line 1: ____________________________________________________________________
Next time try _____________________________________________________
The one question we would ask you if we were a judge
Line 1: ____________________________________________________________________
For the team that was reviewed: your two revisions
Make at least two changes to your pitch or poster. Write both of them here.
1. We changed ______________________________________________________
because __________________________________________________________
2. We changed ______________________________________________________
because __________________________________________________________
Team initials: ______ ______ ______
The teacher key for this handout is behind the teacher sign in. Teacher key