Life Skills Arcade Middle school Family and Consumer Sciences, grades 6 to 8

Handout 7.9

Handout 7.9: Pitch Anatomy and Draft Sheet

Unit
Unit 7: Launch: Career Readiness and FACS Shark Tank
Lesson
Lesson 7.9: The Elevator Pitch
File
Handout 07.09 - Pitch Anatomy and Draft Sheet.md

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Name: ____________________________ Date: ______________ Period: ______

Team: ____________________ My role: CEO / CFO / CMO

Unit 7, Lesson 7.9. A pitch is a short, planned talk that makes somebody want to say yes. Every team member writes the whole pitch on their own sheet. All three of you speak part of it on Friday.

Part 1: The one-sentence test

Do this before anything else. Write it now, before you learn the parts.

In ONE sentence, what is your team selling?

Line 1: ____________________________________________________________________

Keep it. At the end of the period, read it again. See what it was missing.

Part 2: The anatomy of a 60-second pitch

Anatomy means the parts and how they fit together. A pitch has six parts, in this order, with these seconds. The order is what makes it work. The person listening knows what is coming next.

#PartSecondsWhat it has to contain
1Hook10A question or a number. Not a greeting and not "so, basically."
2Problem10The problem, and who has it.
3Solution15What you make or do, and one thing that makes it different.
4Who it is for10Your customer profile in one sentence. A real quote helps.
5The money10Unit cost, price, and break-even in one sentence.
6The ask5What you want. Specific. With a number.

Which part is your team's weakest right now? Part ______

Why? ____________________________________________________________

Part 3: The model pitch, taken apart

Your teacher said it once straight through, then again in pieces.

Where did you hear each part? Write one phrase you remember from each.

PartA phrase I remember
1. Hook
2. Problem
3. Solution
4. Who it is for
5. The money
6. The ask

Part 4: Lands and Kills

This is the list your class wrote. Tomorrow another team will judge your pitch using this list. Copy all of it.

LANDS (what makes a pitch work)KILLS (what ends it)

Part 5: Draft your pitch

Write it the way you will say it. Talking words, not essay words. Short sentences. If you would not say it to a person, do not write it.

1. HOOK (10 seconds) | CEO writes this

A question or a number. Make somebody look up.

Frames: "Have you ever ___?" / "___ out of ___ people in this school ___."

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

2. PROBLEM (10 seconds) | all three write this together

Name the problem and who has it.

Frames: "The problem is that ___." / "___ has this problem, and right now they ___."

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

3. SOLUTION (15 seconds) | all three write this together

What you make or do, plus one thing that makes it different.

Frames: "We make ___." / "Ours is different because ___."

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

Line 3: ____________________________________________________________________

4. WHO IT IS FOR (10 seconds) | CMO writes this

Your customer in one sentence. Then a real quote from one of your three interviews.

Frames: "It is for ___." / "We asked three people and one of them said '___.'"

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

5. THE MONEY (10 seconds) | CFO writes this

You may not skip this and you may not mumble it.

Frames: "One costs us ___ to make and we sell it for ___." / "We stop losing money after ___ units."

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

6. THE ASK (5 seconds) | CEO writes this

What do you actually want? Specific, with a number.

Not an ask: "please support us," "what do you think," "we hope you like it."

Real asks a school could say yes to:

  • "We are asking for $20.00 of supplies from the FACS budget so we can make the first ten."
  • "We are asking for a table at the spring event so we can sell forty."
  • "We are asking for permission to run this for one week in June."
  • "We are asking for ten pre-orders so we know it is worth making."

Frame: "We are asking for ___ so we can ___."

Line 1: ____________________________________________________________________

Line 2: ____________________________________________________________________

Part 6: Who says what

PartWho says it
1. Hook
2. Problem
3. Solution
4. Who it is for
5. The money
6. The ask

Plan for a teammate who will not speak on Friday. A teammate may write their part and have another teammate read it aloud. If that is your plan, write their name and the part here now, not on Friday morning:

Line 1: ____________________________________________________________________

Part 7: Time it. Twice.

Stand up. Read it out loud while a teammate times you.

TryTimeThe part that ran long
1______ seconds
2______ seconds

The cutting rule: if you are over 60 seconds, cut words from the HOOK and the SOLUTION. Do NOT cut the money. Do NOT cut the ask.

What we cut: ____________________________________________________

Try 3 time (after cutting): ______ seconds

Part 8: Grade 8 line (optional for everyone)

The question we think a judge will ask us:

Line 1: ____________________________________________________________________

Our answer, in one sentence:

Line 1: ____________________________________________________________________

Write this on an index card and put it behind panel 5.

Two hooks, and which one we picked:

Hook A: ____________________________________________________________

Hook B: ____________________________________________________________

We picked ______ because _____________________________________________

Sentence starters, English and Spanish

EnglishSpanish
Have you ever ___?¿Alguna vez ___?
The problem is that ___.El problema es que ___.
We make ___.Nosotros hacemos ___.
Ours is different because ___.El nuestro es diferente porque ___.
It is for ___.Es para ___.
One costs us ___ and we sell it for ___.Cada uno nos cuesta ___ y lo vendemos por ___.
We stop losing money after ___ units.Dejamos de perder dinero después de ___ unidades.
We are asking for ___ so we can ___.Estamos pidiendo ___ para poder ___.
Thank you. We are happy to answer questions.Gracias. Con gusto respondemos preguntas.

The teacher key for this handout is behind the teacher sign in. Teacher key